Breda Report: Wings of Change

Breda Report: Wings of Change

The firing of Bob Whitsitt is a tremendous opportunity to learn from our mistakes by reaching out and obtaining – once and for all – the right men for the job. It's the final and essential ingredient to reach that ultimate destination.

On the wings of change, I soar into the heavens
Stars drift away behind me like broken arrows
Look, in this new light before me have I ever seen
The Moon look so luminous?

Anticipation is my new lover. Flying high above
these suns in God's arms, I watch with great hope
the imminent and gallant light of a new dawn.



Finish this sentence.

"Change is…"

Good? Bad? If you're a fan of the Seattle Seahawks, perhaps you would finish the sentence by saying that it is "long overdue." Say about, oh I don't know, perhaps ten years? The Will of the Football Gods is nothing if not tardy if you count yourself as a diehard of this pro football franchise - which has one of the longest playoff victory droughts in all of modern-day professional sports.

Oh, how I shall take tardy over never arriving any day. Any year. When Paul Allen put his multi-billion-dollar foot down by firing former team president Bob Whitsitt, somewhere an Angel could be heard giggling. Not because of someone's sudden misfortune. No this Angel found laughter in the knowledge of hundreds of thousands newfound freedom. Like a rare, exotic bird having only known the confines of its cage at the zoo all of its life, suddenly let free to fly, fly away upon an eternal sky.

Like that bird, we, the collective fan, had no idea of the true nature of our condition. The cage we lived in didn't seem a burden since it was all we ever knew. Yet, once the lock to the door was released, and the open sky was suddenly more than just a dream, the cage was then revealed for the true prison it was all along.

Bob Whitsitt, as we are slowly learning through the once-silenced front office staff that moved about like depressed drones waiting for their pink slip, was the cage, and the lock.

I wonder how unaware Paul Allen must have been through Bob's Regime. Was he as unaware as I was when renewing my season tickets? Had I known the level of Bob's repugnance towards myself as a fan, and his disregard and disrespect for this team's history, would I have opened my wallet?

Had I known then what I know now about Whitsitt's atrocious dealings with Steve Largent's retired (and sacred) number 80, would I have been so inspired to spend my hard-earned money on team peripherals? In a sense, perhaps ignorance was bliss after all. Had I known the oppressive nature of the front office under Whitsitt, perhaps I wouldn't have been able to focus purely on the very game itself in all of its historic glory.

Then again, it's not like we didn't have Koren Robinson to force a season-long involuntary twitching in our eye sockets.

It can be imagined that Paul Allen – simply due to the very dynamic of the hierarchy he himself built – didn't know how bad it really was either. Either way, it doesn't really matter now. What does matter is that Paul made the absolute right decision when he fired Bob. Knowing what we all know now, nobody can argue that.

It's terribly easy for me as a fan, to criticize what I see, without knowing the whole story. Sometimes, I need to remind even myself that just because the world looks flat doesn't mean that it is.

I look at my personal dealings through the past seven years with VP's Mike Flood and Gary Wright, both tremendously stand-up men within the organization, and I wonder how they too might have felt the sting of a man at the top who didn't seem to have the organization's best interests at heart.

Perhaps that courtesy should extend to PR Director Dave Pearson - who, let's just say, has missed my Christmas card list for the 7th straight year. How much despotism has affected his ability to do his job with the additional stress that someone like Bob Whitsitt would no doubt add?

I'm not really sure. Until Dave and I sit down over tea, I will never know, and that's okay.

What I am absolutely positive about is how the way you treat people can affect – positively and negatively – your organization, your labor of love, from the top down. The trickle effect is profound. I've learned this lesson myself – both ways – in seven years of running this site. You can have your differences, and exact your Executive Decisions, but you had better do it with the best intentions of everyone involved, and always…Always with respect.

True, you can't please everyone, and you will always have your detractors in any position of authority, but if you always act in the best interest of your organization, the pillow is extra-soft at night when you lay your head down to rest.

I'm sure Bob Whitsitt is currently in the hunt for a softer, more malleable pillow.

As for us? Hope springs eternal. As always. It is our gift and it is our curse to love and care for this team as much as we do. Don't let the Bigger, More Important Things in life (which already have their rightful place in our Souls) misguide you. This fascination, the obsession with this beautiful disaster known as the Seattle Seahawks also gives us purpose in our lives.

Sunsets are like supermodels. They are beautiful, but predictably so. Now sunrises? That's where the real beauty lies. The heart of any dawn is purpose, and the soul is the anticipation of where the day will take you.


Todd Breda is the Owner and Creative Director of Seahawks.Net. If you would like to e-mail Todd, send any and all love letters, hate mail, whimsical musings or your personal dealings with despotism to: todd@seahawks.net.

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